January 19, 2013
How do you think a charitable organization would do with its blood drives if this was the type of message they posted on social media and gave to news outlets regularly? Does it seem ridiculous to send this sort of message when in fact they are relying on the public – the very people they are criticizing – to donate blood in order to save lives?
Why do some shelter directors put out messages on social media and to news outlets berating the public – for breeding, for surrendering, for being “irresponsible” – when in fact it is the public that holds the key to the shelter’s ability to save lives? The public will donate, volunteer, foster, rescue, adopt and refer friends to your shelter – if you don’t alienate them first. And they will be a whole lot more receptive to your community education efforts too.
(Note: The above is not an actual message from any group. It is fictitious, created merely to illustrate a point.)