Discussion: Can a New Campaign Make Los Angeles No Kill?
April 18, 2012
NKLA is “a coalition of animal rescue organizations, city shelters and passionate individuals” working to end the killing of healthy/treatable animals in Los Angeles. The plan, according to a piece in the L.A. Times, is to combine a major ad campaign to increase public awareness, adoption incentive grants to rescues and neuter assistance to pet owners who need it:
As part of the NKLA effort, Best Friends has allocated more than $1.2 million to make grants to area rescue leagues to encourage more adoptions, and to provide financial assistance to help people who don’t have money to neuter their pets.
Nissan, a client of TBWA\Chiat\Day, donated a vehicle which has since been dubbed “The Neuter Cruiser” that will be used to ferry pets to the procedures.
What is your take on this project? Do you think it can work? Will Los Angeles be a no kill city by 2017?